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our story


What began as an innovative and fashionable diaper bag has evolved into a modern, sophisticated, and stylish bag that suits moms, adventurers, and individuals on the go. It’s the bag made for moms by a mom.

We’ve listened to suggestions from hundreds of moms and made upgrades that make our bags even more practical and ideal for anyone searching for the ideal diaper bag. The versatility of the bag’s design is a true reflection of today’s modern mom and her ability to fill so many different roles. This is the bag you’ll need for your daily adventures! The many convenient features and compartments help you stay organized and ready for whatever your day may bring.

It can be your travel bag, leisure bag or even a work bag. The last thing you’d think of on seeing this bag is “diaper bag”.


Hi there! I’m Lorenda and I came up with the idea for the Ella Dane diaper bag during my search for the perfect fashionable diaper bag while expecting my first child 3 years ago. I wanted something unique, functional, and affordable. After a long search, I couldn’t find what I needed, so I decided to design my own. Something different and functional!

It took almost a year to design the first version which I sold online in small quantities. As I gained more experience as a mom, I realized my initial design needed more functional features so I made additional improvements and released a second edition.

Eventually, through various inputs from several moms I’ve created this new edition of the bag. The perfect diaper bag! It’s unique, classy, functional and durable!! A bag you’ll love.

Today, I’m excited about what we’ve accomplished, and I can’t wait for you to join us on this journey as we continue to improve and grow the Ella Dane movement.